Start a conversation in your workplace using the What Matters Most campaign. Ask questions like:
  • What are your reasons for working safely?
  • What works and what doesn't about this campaign for you?
  • What do you do, to make sure we come home safely?
You might also hold an internal event, asking your employees to submit their reasons for working safely in photo form - print them out and post them in your workplace, under the heading Our Most Important Reasons.

Remember - What Matters Most is just a start. Follow up with a more in-depth toolbox talk based on your workplace, using one of our videos and discussion guides, or your own material.