What Matters Most carries a powerful message - but on its own it's just 60 seconds of television. It can help remind us why safety is important and motivate us to take action - but research shows that even the most powerful messages are only effective on connection with action - action by all of us. Worker or employer, everyone has something they can do differently to improve workplace safety.

Action now: Links to resources
Tips for toolbox talks
Industry voices
How can we help?